Making a difference, then and now
In 2014, IZAR set a milestone in the hardware, industrial and construction distribution sectors by introducing its revolutionary OLATU (wave in Basque) packaging, completely reinventing its “Blue Case.” This design has always been synonymous with quality and reliability for metal drill bits, demanded by the most discerning customers.
Now, a decade later, the Spanish leading cutting tool manufacturer takes an ambitious step towards sustainability, transforming its iconic packaging into an Eco-friendly container made entirely from recycled materials.
This development is part of IZAR's ongoing commitment to innovation and environmental management under its corporate social responsibility policy.
With its new ECO packaging, the Basque manufacturer continues to prioritize quality and practicality while leading the sector toward a more sustainable future.
A story of commitment to the future
The OLATU packaging, which in 2014 marked a significant evolution in design, ergonomics, and functionality, has accompanied IZAR drill bits in the market for years. Its unique shape, facilitating grip, easy opening, and protection against falls, became a hallmark of the brand.
Back then, R&D efforts and collaborations with renowned industrial design and moulding firms enabled IZAR to offer its customers a more convenient and efficient experience.
Now, in 2025, the company takes another step forward with a strong commitment to sustainability, without compromising the qualities that made the Blue Case an industry benchmark. With its new packaging made 100% from recycled materials, IZAR strengthens its commitment to the circular economy and actively contributes to reducing environmental impact.
Through this initiative, IZAR not only reaffirms its leadership in the cutting tools sector of southwestern Europe, but also proves that innovation and sustainability can go hand in hand, paving the way for a cleaner, greener future for all.